Responsable of strategy, management, communication and homologation at EQUUS Automotive Inc.
From participating in Eco-Marathon Shell to 24 Heures du Mans, from developing sustainable mobility solutions to Motor City Muscle cars, Michael OUALID has always been driven by the Automotive Industry.
Engineer, designer, former director at PSA then at Volkswagen Group, he has been in charge of prospective, luxury and concept-cars. He has been part of igniting several electric car independent projects as soon as 2007: mindset (Switzerland), Tereco (Turkey 2009), MiaElectric (France 2010), Togg (Germany 2021).
Since 2012, Michael developed his Detroit’s network by being in charge of strategy, management, communication and homologation at EQUUS Automotive Inc., home of the BASS770.
25 years of independent researches convinced Michael that car manufacturers should financially rely on immaterial added value if they want to outreach their economical and ecological goals.